Connecting brands with Flexitarians!
Bonduelle was looking to stretch its brand even further in the fresh food category, by exploring a concept around 'Salade Traiteur' with pulses.
We helped the Bonduelle team explore with target consumers:
concept motivations, the most relevant positioning route,
check Bonduelle's positioning vs. the proposed concept and rank pack claims.
9 months later, Graines de Salade was in test market, 3 months later launched nationally!