Connecting brands with Flexitarians!

Bonduelle was looking to stretch its brand even further in the fresh food category, by exploring a concept around 'Salade Traiteur' with pulses.

We helped the Bonduelle team explore with target consumers:

concept motivations, the most relevant positioning route,

check Bonduelle's positioning vs. the proposed concept and rank pack claims.

9 months later, Graines de Salade was in test market, 3 months later launched nationally!

Contact us to know more