Express Consumer Labs©
10 days to co-create, develop and test your new concepts
They are the « Express consumer labs ® »
The Express Consumer Labs© Promise
10 days to co-create, evolve, evaluate and finalise your concepts
... have all worked with our Express Consumer Labs®.
When might you need Express Consumer Labs©
You've identified your business challenge and now you and your team need to move FAST to create and deliver some solutions!
In 10 days, we co-create a selection of ideas that respond to your challenge. As a group, we choose the best, then evolve and evaluate them with your marketing targets to transform them into fully-fledged, impactful concepts.
Our process is simple, pragmatic and aligned on your business objectivesRead on
Our team of experts
We assemble straight away your team and our team of reliable partners. Different skills, points of view and creative competence guides our choice of partners.
Week 1 = Briefing & interrogation of your business challenge
Week 1 schedule
A 1 day working session with the project leader to get to grip with the challenge, fully interrogate the status and exchange potential routes / intuitive solutions. No time is wasted!
From our meeting, we set to work, exploring market, targets and insights to fully prepare for the following week.
Week 2: Fieldwork
We organise and moderate a creative workshop with the team to fully review the challenge, uncover insights and generate creative ideas.
We fine-tune the ideas, visually bring them to life and prepare them for the first round of exploration groups.
End day 2: We moderate qualitative groups to evolve and evaluate these starter concepts
2nd workshop to re-work concepts, using consumer input as stimulus to guide team thinking.
Morning - fine-tune concept material and visualisation.
Afternoon / Evening - New consumer qual groups to test optimised concepts.
Present back finalised concepts to team based on consumer feedback.
That's it, 10 days from briefing, you and your team are well placed to take our recommended solutions forward into the next phase of development!
DROP US A LINE!
Contact us and one of our team will return your call / mail RAPIDLY (all part of the service!)Contact Us
– At the end of the process, you will have a selection of validated insights, concepts or positionings...all in just 10 days.
No short-cuts, creativity and rigour are our watchwords...100% focus by us (and your team) to resolve your marketing challenge.
Copy-writing and concept visualisation in 10 days.
Pack Express Consumer Labs® :
Pricing will vary according to number of team participants, concepts and research groups.