Stimulating Benchmarks

  • For opening up team thinking and going beyond the obvious

When benchmarking informs and inspires

  • Innovation teams in exploration mode
  • Marketing teams seeking knowledge
  • Project leaders who want to stretch project scope

1.

Frame the competition

Need-state?

Benefit area?

2.

Best In Class

Who does it best?

What stands out from the rest?

3.

Standard of Excellence

Who does it best, outside of class?

What stands out and how is it different from your existing category?

4.

Visualise

Packaging

Product

Service

Advertising & Storytelling

Brand experience

  • High quality stimulus, clearer thinking

  • Sharper results

  • More motivated team

  • Stronger brand and business outputs

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