- For opening up team thinking and going beyond the obvious
When benchmarking informs and inspires
- Innovation teams in exploration mode
- Marketing teams seeking knowledge
- Project leaders who want to stretch project scope
Frame the competition
Best In Class
Who does it best?
What stands out from the rest?
Standard of Excellence
Who does it best, outside of class?
What stands out and how is it different from your existing category?
Advertising & Storytelling