Stretching Brand Value
Helping marketing teams think and design brands differently
Whatever the brief, it starts with understanding your commercial objectives and your vision for your brand journey.
Our Brand Stretch programmes help teams identify the key elements of Brand DNA that can help shape extensions, sub-brands and entries into new business channels
Whether your challenge is BtoC or BtoB, our team of marketing, planning and design thinkers help develop branding solutions that provide clarity and impact with customers, both internally and externally.
Big brand challenges
Within the world of BtoC, there's some evidence of smaller, more agile newcomers challenging the global hegemony of megabrands...think Halo Top in ice cream, Kind in cereal bars or Dollar Shave Club in grooming.
What's behind this trend and how might your brand benefit?Contact