Stretching Brand Value


Helping marketing teams think and design brands differently

Helping brands stand out of the crowd

Build & design brands that impact and connect through naming and storytelling

Launch The Builder
Strategic Thinking

Whatever the brief, it starts with understanding your commercial objectives and your vision for your brand journey.

Brand Stretch

Our Brand Stretch programmes help teams identify the key elements of Brand DNA that can help shape extensions, sub-brands and entries into new business channels


Whether your challenge is BtoC or BtoB, our team of marketing, planning and design thinkers help develop branding solutions that provide clarity and impact with customers, both internally and externally.

Big brand challenges

Within the world of BtoC, there's some evidence of smaller, more agile newcomers challenging the global hegemony of megabrands...think Halo Top in ice cream, Kind in cereal bars or Dollar Shave Club in grooming.

What's behind this trend and how might your brand benefit?